Main Street Approach


Program Basics



Organization gets everyone working toward the same goal and assembles the appropriate human and financial resources to implement a Main Street revitalization program. This should include a governing board, volunteers, and specific project committees for a volunteer-driven program. When possible, a paid Main Street Manager supports and coordinates volunteers, dividing the workload and delineating responsibilities, which builds consensus and cooperation among stakeholders.



Design puts Main Street into top physical shape by capitalizing on assets — such as historic buildings and pedestrian-oriented streets; creating an inviting atmosphere (attractive window displays, well-managed parking areas, building improvements, street furniture, signs, sidewalks, lights and landscaping); instilling good maintenance practices; and enhancing the physical appearance by rehabilitating historic buildings, encouraging appropriate new construction, developing sensible design management systems, and long-term planning.



Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play, and invest in the Main Street district. It markets unique characteristics (through advertising, media relations, retail promotional activity, special events and marketing campaigns) with an effective promotional strategy forges a positive image. Promotion also improves consumer confidence and encourages commercial activity and investment by identifying and appealing to market niches.


Economic Vitality

Economic vitality strengthens a community’s existing economic assets while expanding and diversifying its economic base to create jobs and to respond to today’s consumers’ needs, and to boost the profitability and sales tax revenue of the district. Main Street sharpens the competitiveness of existing business owners, fosters entrepreneurial start-ups and expansions, recruits compatible new businesses and new economic uses, and converts unused or underused commercial space into economically productive property.