Main Street Approach

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Program Basics



Organization gets everyone working toward the same goal and assembles the appropriate human and financial resources to implement a Main Street revitalization program. This should include a governing board, volunteers, and specific project committees for a volunteer-driven program. When possible, a paid Main Street Manager supports and coordinates volunteers, dividing the workload and delineating responsibilities, which builds consensus and cooperation among stakeholders.

Organization Resources

●    Board of Directors Toolkit
Informed, engaged and empowered leadership at the local level is key to downtown revitalization success. This snapshot document and complementary training presentation and videos answer the most pressing questions about board of directors function and boil down the critical management strategies so you can quickly absorb the most relevant points and get back to making great communities.
●    Volunteer Management Toolkit
Volunteer are often the ‘doers’ downtown – they plant flowers, pour drinks at events, serve on boards and committees, paint facades – the list goes on. This toolkit aims to make engaging this critical resource efficient, effective, and enjoyable. Each of the ten modules contains a short video as well as template forms, spreadsheets, position descriptions, and more.
●    Community Building and Partnerships Toolkit
Partnerships and relationships with people and organizations working to improve your community can make or break Main Street efforts. A condensed reference guide will lead you through the ten-step process from understanding your program to saying thank you, and several more focused, in-depth appendices containing examples, assessments, plans and more can take you to the next level.
●    Webinar: Selecting a 501(c) Tax-Exempt (Non-Profit) Status (part 1) by KC McFerson
●    Webinar: Selecting a 501(c) Tax-Exempt (Non-Profit) Status (part 2) by KC McFerson
●    Webinar: DOLA Resources - March 8, 2018


For Main Street Program Managers

●    Colorado Main Street Program Manual 
●    Quarterly Reporting Best Practices
●    Quarterly Report Form
●    Quarterly Report Form
●    Volunteer Tracking 
●    Work Plan Template


Design puts Main Street into top physical shape by capitalizing on assets — such as historic buildings and pedestrian-oriented streets; creating an inviting atmosphere (attractive window displays, well-managed parking areas, building improvements, street furniture, signs, sidewalks, lights and landscaping); instilling good maintenance practices; and enhancing the physical appearance by rehabilitating historic buildings, encouraging appropriate new construction, developing sensible design management systems, and long-term planning.

Design Resources



Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play, and invest in the Main Street district. It markets unique characteristics (through advertising, media relations, retail promotional activity, special events and marketing campaigns) with an effective promotional strategy forges a positive image. Promotion also improves consumer confidence and encourages commercial activity and investment by identifying and appealing to market niches.

Promotion Resources


Economic Vitality

Economic vitality strengthens a community’s existing economic assets while expanding and diversifying its economic base to create jobs and to respond to today’s consumers’ needs, and to boost the profitability and sales tax revenue of the district. Main Street sharpens competitiveness of existing business owners, fosters entrepreneurial start-ups and expansions, recruits compatible new businesses and new economic uses, and converts unused or underused commercial space into economically productive property.

Economic Vitality Resources

●    Webinar: Main Street Market Opportunity Reference Guide  
●    Economic Stabilization, Recovery, and Organizational Response 
●    Webinar: Redeveloping Brownfields
●    Webinar: Growing Your Outdoor Recreation Economy
●    Webinar: Upstairs Downtown
●    Webinar: Construction Mitigation 


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