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Tourism Marketing

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Program Description

Tourism is the number one economic contributor to the State of Colorado providing
jobs, business revenue and local tax base. Fires, floods and subsequent road closures
had a significant impact on communities that rely heavily on seasonal tourism for
their livelihoods. The State requested and received a waiver from the federal
Department of Housing and Urban Development (HUD) to implement a Tourism
Marketing Program to assist these communities.

The Tourism Marketing Grant Program assisted non-profit, quasi-governmental entities
and local governments to promote tourism in the designated disaster areas.  These
marketing promotional grant funds were distributed to entities that have tourism and
visitor-related business communities in their jurisdictions that have suffered
concentrated economic losses that have a large impact on the local economy relative
to the size of the community. Applications were excepted and evaluated by the
Office of Economic Development and International Trade in two rounds of funding.

Program Status

This program is complete.  The final application period ended December 31, 2017 with the final payment made in November of 2019.
 

Program Outcomes

Seventeen grants were awarded to 13 organizations for a total of $1,268,000.00. The awards for each round of funding are below:

Organization

Round 1

Round 2

Total

Clear Creek County

  

 $    50,000

 $        50,000

Colorado Springs Convention and Visitors Bureau

 $        50,000

 

 $        50,000

Fremont County

  

 $    75,000

 $        75,000

Greeley/Discover Weld

  

 $  100,000

 $     100,000

Leadville Main Street

  

 $    10,000

 $        10,000

Logan County Chamber of Commerce

 $        35,000

 $    40,000

 $        75,000

Lyons Chamber of Commerce

 $     140,000

 $  100,000

 $     240,000

Manitou Springs Chamber of Commerce

 $        59,600

 $    58,500

 $     118,100

Milliken Business Association

 $        29,600

 

 $        29,600

Town of Nederland

 $        35,923

 

 $        35,923

Visit Estes Park

 $     149,877

 $  124,000

 $     273,877

Visit Longmont

  

 $    50,000

 $        50,000

Visit Loveland

  

 $  100,000

 $     100,000

Total

 $     500,000

 $  707,500

 $  1,207,500

 

A brief description of each grant is in the Program Close-out Summary under resources. 

Resources